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Fitti Set To Grow In Dominican Republic

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By: Karen McIntyre

Editor, Nonwovens Industry

PHS Group, a wholly owned subsidiary of Synergy Brands, will expand its Fitti diaper business in the Dominican Republic.  The company believes that the Central America Free Trade Agreement (CAFTA), which has been delayed, as well as promotional support provided by Associated Hygienic Products (AHP) will assist it in generating $3 million sales in the Dominion Republic. PHS believes that the enactment of CAFTA would allow for the Fitti brand to become more competitive with American brands that are shipped duty free to the Dominican Republic.
    PHS has the exclusive distribution rights to Fitti diapers in the Dominican Republic, which became the number two brand in the country last year. Fitti became the number two brand in the Santiago, Dominican Republic, metro area

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